We are looking for a dynamic and strategic Social Media Manager to join our team in Thrissur. As the “Cultural Capital,” this city offers a unique canvas of festivals, heritage, and booming retail. You will be the voice of our brand, responsible for capturing the pulse of the city and translating it into a compelling digital presence that engages both the local community and a global audience.
Key Responsibilities
- Strategy Development: Create and implement a comprehensive social media strategy to increase brand awareness and engagement across Instagram, Facebook, LinkedIn, and X (Twitter).
- Content Production: Oversee the creation of high-quality visuals and videos (Reels/Shorts) that highlight our brand’s connection to Thrissur’s vibrant lifestyle.
- Community Management: Engage with followers, respond to queries, and foster a loyal online community through active listening and authentic interaction.
- Influencer Collaboration: Identify and partner with local Thrissur-based influencers and creators to amplify brand reach.
- Performance Tracking: Monitor social media analytics to identify trends, track KPIs, and provide actionable insights for future campaigns.
- Event Coverage: Provide live social media coverage for major local events, such as the Thrissur Pooram or product launches in the Swaraj Round.
Qualifications
- Education: Bachelor’s degree in Marketing, Digital Media, PR, or a related field.
- Experience: 2+ years of experience in managing professional social media accounts with a proven track record of growth.
- Communication: Fluent in English and Malayalam; the ability to write witty, relatable, and culturally relevant captions in both languages is a must.
- Trends Expert: Deep understanding of current social media algorithms, hashtag strategies, and viral trends.
- Creativity: A strong eye for aesthetics, layout, and visual storytelling.
Preferred Skills
- Technical Tools: Proficiency in tools like Canva, CapCut, Adobe Premiere Rush, or professional scheduling tools like Buffer/Hootsuite.
- Ads Management: Experience in running targeted Meta Ads (Facebook/Instagram) to drive local traffic in the Thrissur region.
- Photography/Videography: Basic skills in mobile photography and short-form video editing to capture “on-the-go” content.
Benefits
- Creative Freedom: Lead the digital narrative in a city known for its artistic and cultural heritage.
- Networking: Connect with the local creative community and key stakeholders in the Thrissur business ecosystem.
- Innovation Incentives: Recognition and rewards for viral campaigns and innovative digital strategies.